Where to Buy Comfortable Underwear: 17 Places in Australia

Short on time? From specialist online labels like SLY Collective to bricks-and-mortar staples such as Myer, the 17 stores below make hunting down genuinely comfy undies remarkably easy—no matter your budget, body or postcode.

Before we run the ruler over each retailer, a quick note on what “comfortable” actually means. Think breathable fabrics such as bamboo or cotton that wick away sweat, smooth or flat-lock seams that won’t rub, the right amount of stretch to keep everything in place, and supportive waistbands or pouches that stop ride-up and chafing. When those boxes are ticked, you’re left with underwear you barely notice—exactly how it should be.

The line-up includes men’s, women’s and unisex options, spanning everything from $15 multipacks to premium performance gear. Every brand ships within Australia, and many back their briefs with free returns or comfort guarantees, so swapping out saggy, scratchy pairs has never been simpler.

1. SLY Collective – Men’s Bamboo Boxer Briefs with Built-In Pouch

When the group chat asks where to buy comfortable underwear that truly prevents chafing, SLY Collective is the name I drop first. Designed in Brisbane and cut from buttery-soft bamboo jersey, these boxer briefs feel more like activewear than old-school cotton trunks—just with far better support.

Why SLY Collective tops the comfort charts

• Patented inner pouch keeps the family jewels lifted, separated and sweat-free, eliminating skin-on-skin friction.
• Extra-long legs and flat-lock stitching stop ride-up and rubbing on the inner thigh.
• Bamboo fabric is naturally breathable, thermoregulating and odour-resistant, so everything stays cool from boardroom to Bikram.
• A discreet “nifty pocket” on the thigh lets you stash a room key, credit card or condom without adding bulk—handy for travellers and gym-goers.

Shopping details & pricing

SLY Collective sells exclusively online at slycollective.com. Singles are $39.95, with bundle packs bringing the per-pair price down to around $30. Spend $100 and standard Australian shipping is free. Still sceptical? The First Pair Comfort Guarantee refunds you in full if the fit isn’t life-changing, and size exchanges are on the house.

Best for

Active men, commuters, long-haul flyers, blokes with larger thighs or anyone who overheats and chafes in basic cotton trunks will appreciate the upgrade.

2. Boody – Eco-Friendly Bamboo Basics for Men & Women

If you want drawer staples that feel like a second skin and do right by the planet, Boody is hard to beat. The Sydney-born label spins organically grown bamboo into feather-light jersey that’s certified OEKO-TEX, meaning no nasties next to your bits. Everything arrives in muted, mix-and-match palettes, so building a week’s worth of genuinely comfy undies is a breeze.

Stand-out comfort features

• Seam-free sides and flat-rib waistbands eliminate rubbing under jeans or gym tights
• Bamboo viscose naturally regulates temperature and wicks sweat faster than cotton
• Hypoallergenic fibres soothe sensitive skin and reduce odour build-up
• Generous four-way stretch hugs curves without digging, rolling or sagging

Range, sizing & price

Women can choose from classic briefs, bikinis, boylegs and G-strings in sizes XS–4XL; men get trunks and longer boxers in S–XXL. Singles start at $15.95, and you can shave 15 % off with three-packs or seasonal bundle deals.

Where to shop

Boody is available direct at boody.com.au (free returns within 30 days), plus David Jones, major pharmacies and select health-food stores—ideal for anyone wondering where to buy comfortable underwear while running everyday errands.

3. Bonds – Everyday Classics for All Ages

Few Aussie labels are as synonymous with undies as Bonds. Founded in 1915, the brand has spent a century perfecting everyday silhouettes that feel familiar yet reliably comfy. Whether you’re buying your child’s first multipack or topping up your own drawer, Bonds makes figuring out where to buy comfortable underwear at the shops as easy as ducking into the supermarket.

Comfort innovations

• Cool It™ and X-Temp™ tech knit into selected lines actively pull moisture away from skin.
• Bloody Comfy™ period undies use leak-proof layers without the bulk.
• Soft brushed waistbands and tag-free labels reduce rubbing on sensitive hips and bellies.
• A touch of elastane (usually 5 %) keeps cotton shapes hugging, never squeezing.

Entire range & cost

Men’s trunks, women’s bikinis, maternity briefs, kids’ multipacks—Bonds truly covers the lot. Singles start around $9 when bought in value packs, and site-wide 40 % off sales pop up almost monthly.

Availability

Shop online at bonds.com.au, hit up Bonds Outlet stores for clearance bargains, or add a pack to your trolley at Big W, Coles, Myer or even Amazon AU—free click & collect sweetens the deal.

4. Berlei – Supportive Briefs for Women

Best-known for its bras, Berlei also designs briefs that offer gentle shaping and day-long comfort—ideal if you prefer a held-in feel without bulky panels.

What makes Berlei comfy

• Zoned tummy and back panels smooth without digging or rolling.
• Cotton-rich Everyday and microfibre Smooth lines feel light, not sweaty.
• Flat waist and leg seams minimise VPL under fitted skirts and pants.
• Soft, printed labels nix the scratchy tag problem entirely.

Fit & sizes

Berlei caters to real-world bodies with sizes 8–24 across bikini, full brief, high-cut and maternity cuts. The soft stretch elastane adapts to weight fluctuations, while a higher rise option supports post-surgery or postpartum bellies.

Where to buy

• berlei.com.au (free 60-day returns)
• Myer and David Jones lingerie floors
• Selected Bras N Things and independent boutiques Australia-wide

5. Underwear for Humanity – Circular & Charitable

If you’re still asking where to buy comfortable underwear that also leaves a lighter footprint, this Melbourne start-up is your answer. Underwear for Humanity blends cloud-soft fibres with a business model that gives back at every step.

Comfort & conscience

• Sustainable TENCEL™/organic-cotton jersey feels cool, silky and breathable.
• Tag-free heat transfers plus flat seams nip itching and thigh rub in the bud.
• A wide, non-roll waistband keeps everything sitting smoothly all day.

Pricing & purchase

Briefs start at $14 each or $36 for a three-pack. Add an optional monthly subscription to save 10 %, or buy one-off pairs; shipping is a flat $10 and arrives in compostable mailers.

Impact angle

For every pair sold, a matching pair is donated to Australians experiencing homelessness or fleeing domestic violence. You can also return any brand’s worn-out undies for fibre-to-fibre recycling, closing the loop on landfill waste.

6. Step One – Anti-Chafe Trunks Made from Bamboo

If you’ve scrolled TikTok lately, chances are Step One’s colour-popping waistbands have flashed across your feed. The Sydney label built a loyal following by solving the age-old question of where to buy comfortable underwear that survives long runs and summer heat without thigh burn or swampy discomfort. Their secret? Clever panel placement and seriously breathable bamboo.

Pain-free design

• 3D comfort pouch lifts and separates to stop squish and sweating.
• Patented ultraGlyde panels—slippery strips on the inner thigh—let fabric glide instead of bunch, preventing chafe on big strides or bike commutes.
• Micro-mesh sections boost airflow, while flat-lock seams nix rubbing.

Cost & guarantees

Singles ring up at $34.99, with multipacks dropping below $30 a pair. Spend $50 and Aussie shipping is free. The 30-day First Pair Guarantee refunds you if the fit isn’t everything social media promised.

Ideal for

Runners pounding the pavement, cyclists clocking commutes, gym junkies, and any bloke whose muscular or larger thighs obliterate lesser trunks.

7. Knobby – Subscription Undies with a Fun Twist

Sunshine Coast start-up Knobby turns buying undies into monthly happy mail. Each recyclable tube hides a limited-edition print by local artists and the same whisper-soft fabric members rave about.

Comfort credentials

• Silky MicroModal body (3× softer than cotton) keeps things cool and dry.
• Flat seams, plush 38 mm waistband and tag-free labels eliminate digging and itch.

Subscription & pricing

Membership is $23 a month for one pair—men’s trunks or women’s bikini/hipster—delivered free across Australia. Pause, swap sizes or cancel whenever. Newbies can trial a $28 First Pair Pack with extras.

Perfect for

• Gift hunters, print addicts and anyone who’d rather their comfy undies appear on auto-pilot.

8. Modibodi – Period & Leak-Proof Underwear

Wondering where to buy comfortable underwear that doubles as a pad or liner replacement? Sydney-born Modibodi has rewritten the rule book with briefs that handle periods, perspiration and light bladder leakage—all while feeling like regular knickers. The secret is a wafer-thin layered gusset that locks away fluid and odour without the crinkly bulk of disposables.

Why it’s comfortable

• Just 3 mm thick, the built-in liner bends and stretches with your body, so you forget it’s there.
• Bamboo and recycled nylon outers are breathable and butter-soft against sensitive skin.
• Smooth seams sit flat under leggings; no rustling, riding or pad wings to fuss over.

Absorbency levels & costs

Choose from Modifier Light (10 ml) up to Maxi-24 Hour (50 ml) protection across bikini, boyshort and seamless styles. Prices start at $25 a pair, with bundle packs and an industry-leading 60-day risk-free trial easing first-timer nerves.

Best for

Menstruators wanting a reusable alternative to pads or tampons, postpartum mums managing heavy flow, and anyone experiencing light bladder leaks who refuses to compromise on comfort—or style.

9. Calvin Klein – Iconic Cotton Stretch Styles

Calvin Klein needs little introduction; the New-York label’s minimalist waistband has been lounging on Aussie hips since the ’90s. The brand keeps things simple—soft cotton, a hint of elastane and clean lines that disappear under clothes—proving you don’t need fancy tech to achieve “barely there” comfort.

Familiar comfort features

• 95 % cotton, 5 % elastane jersey: breathable yet form-hugging
• Brushed logo waistband that stays put without pinching
• Minimal seams and tag-free heat transfers to nix itch

Buying in Australia

Pick up singles from about $29 (cheaper in three-packs) via calvinklein.com.au, Myer, David Jones or The Iconic; seasonal sales often slice 30 % off.

Who will love CK

Minimalists, brand loyalists and anyone asking where to buy comfortable underwear that’s timeless, breathable and easy to find in most major malls.

10. Jockey – Parisienne Comfort Collection

Classic yet anything but basic, Jockey’s Parisienne Comfort line is a go-to answer when someone asks where to buy comfortable underwear that stays invisible under clothes. The range uses lightweight, drapey microfibre that feels cool against the skin and falls flat beneath fitted denim or work dresses.

Why it feels great

• Seam-free sides prevent pressure marks and itch.
• Silky body fabric glides instead of clinging, ideal in humid weather.
• Plush microfibre waist and leg bands sit softly without rolling or pinching.

Range & affordability

Brief, bikini and full-coverage cuts come in sizes 8–22, with neutral and seasonal colours rotating year-round. Prices start around $13 a pair at Big W; expect similar deals on jockey.com.au or Amazon AU multipacks.

Best for

Everyday, line-free comfort when you need undies to disappear under skinny jeans, bodycon skirts or a clingy summer frock.

11. B Free Intimate Apparel – Seamless Designs for Sensitive Skin

Melbourne-based B Free proves you don’t need lace or labels to feel great. The brand’s circular-knit machinery spits out undies in a single tube of fabric, so there are virtually no seams to rub, fray or show through leggings. If eczema flare-ups or post-surgery stitches make you dread getting dressed, these gentle basics are worth a look.

Comfort highlights

• Seam-free construction and tag-free heat stamps minimise irritation
• Cotton gusset keeps the crotch area breathable and hygienic
• Soft touch yarn and wide waistbands prevent digging or rolling

Products & price

Choose from briefs, boylegs, maternity and light-control shapers in sizes 8–24. Singles cost $12–$24, with bundle deals and free Australian shipping once your cart hits $100.

Ideal for

Sensitive skin, recent surgery patients, pregnant bellies and anyone hunting where to buy comfortable underwear that won’t advertise itself under body-hugging clothes.

12. Best & Less – Budget-Friendly Cotton Multipacks

When your top drawer needs a total refresh but the budget is looking lean, Best & Less has you covered. The discount retailer’s cotton-rich briefs arrive in neat five-packs, feel softer than the price suggests and cover bums of every age, from toddlers to size-24 adults.

Comfort on a budget

• 100 % breathable cotton keeps things cool all day
• Soft knit elastics avoid red marks or rolling waistbands
• Printed labels instead of scratchy tags

Pricing & access

Five-packs start at $15, with regular 40 % off sales online and across 190+ Aussie stores. Click & Collect is free and usually ready within hours.

Good for

• Families restocking basics
• Students pinching pennies
• Anyone after everyday comfy undies in bulk

13. Target Australia – Size-Inclusive Intimates

Target’s underwear aisle is an underrated treasure trove if you need comfy, size-inclusive basics you can try on in person before tapping your card. The chain keeps styles simple, fabrics breathable and prices friendly for the weekly shop.

Comfort considerations

• Cotton-stretch and modal blends stay breathable while moving with your body
• Heat-transfer labels and smooth elastics reduce itch and red marks
• Adaptive cuts include high-rise, maternity and no-show styles

Price & availability

Singles from $8; frequent 2-for-$12 promos online and in 280+ stores nationwide. Free click & collect, $7.95 delivery or free shipping on orders over $65.

Best for

Shoppers wanting affordable, in-store fit checks, inclusive sizes 6–26, and easy returns without courier headaches.

14. 2XU – High-Performance Sports Underwear

Melbourne-born 2XU (pronounced “two times you”) made its name in triathlon gear, and the same no-nonsense engineering runs through its sports underwear. Each pair is built to keep you dry, supported and chafe-free kilometre after kilometre.

Athletic technology

• PWX compression panels lightly stabilise glutes and core.
• Bonded seams and tag-free labels stop rub under tights.
• Silver-ion yarn wicks sweat fast and kills odour on contact.

Range & cost

Men get briefs or 6-inch boxers; women, low-rise hipsters or G-strings. Expect $29–$49 per pair, with 10 % member discounts and free express shipping once orders hit $120.

Perfect for

• Distance runners chasing muscle stability
• Triathletes and big sweaters needing rapid dry times
• Gym-goers layering compression shorts

15. Bamboo Body – Soft Bamboo Briefs & Boxers

Bamboo Body built its reputation on ultra-soft basics, and the same jersey features in its undies range. Those hunting where to buy comfortable underwear for lazy Sundays need look no further.

Why they’re comfy

• 70 % bamboo viscose = airy, moisture-wicking softness
• Wide, non-roll waistbands sit flat without digging
• Relaxed leg openings mean zero pinch when you lounge

Buying info

• Online at bamboobody.com.au; briefs from $17.95, boxers $24.95
• Afterpay available; save up to 20 % with build-your-own bundles

Good for

• Eco-minded loungers, light sleepers and weekend-coffee-on-the-sofa types

16. Runderwear – Chafe-Free Running Underwear

UK-born Runderwear now ships from an Australian warehouse, so you can upgrade race-day kit fast. Its briefs, hipsters and longer boxers are built for one goal—zero chafe—even when the mercury nudges 35 °C.

Comfort technology

• 360° seamless knit removes side seams and gusset joins to stop rubbing.
• Feather-light microfibre wicks sweat and dries quickly, keeping odour to a minimum.
• Tag-free heat stamps and a soft jacquard waistband sit smoothly under run shorts.

Pricing & stockists

$35–$45 a pair at runderwear.com.au; Running Warehouse AU also carries selected styles and offers free express shipping over $120.

Best for

• Marathoners
• Trail runners
• Anyone with chafe-prone thighs or sensitive skin

17. Skims – Seamless Sculpting Essentials

Born from Kim Kardashian’s quest for invisible, body-hugging basics, Skims has become the go-to answer when style editors are asked where to buy comfortable underwear that disappears under everything. The hero “Fits Everybody” line blends ultra-fine modal with 24 % elastane, creating a feather-light knit that stretches up to twice its width without losing shape.

Comfort factors

• Bonded waist and leg openings lie flat—no VPL under slip dresses or tailored pants.
• Seamless construction and tag-free heat prints keep sensitive spots itch-free.
• Cloud-soft stretch adapts to weight fluctuations, pregnancy bumps and lounge-on-the-sofa days alike.
• Nine inclusive “nude” shades plus brights, sizes XXS–4X.

Where to buy

Skims ships direct to Australia via skims.com (duties calculated at checkout) or you can add a pair to your NET-A-PORTER basket for local express delivery. Core briefs start at $32, with multipack savings during seasonal drops.

Who it suits

Fashion-forward shoppers chasing a barely-there feel, seamless lines and a shade range that actually matches diverse Aussie skin tones.

Ready to Re-Stock Your Top Drawer

From anti-chafe bamboo trunks and compression sports briefs to leak-proof period knickers and five-for-$15 cotton multipacks, the 17 retailers above prove that “where to buy comfortable underwear” no longer has a single answer. You can tap your phone for next-day delivery, swing past a department store for an in-person fit check, or set-and-forget with a monthly subscription—whatever suits your schedule and budget.

The common thread? Every brand puts breathable fabrics, smart construction and a fair returns policy front and centre, so scoring all-day comfort is basically fool-proof. Pick one or two options that match your lifestyle (gym, office, long haul flights) and recycle the saggy, scratchy pairs hiding at the back of the drawer.

If you’re still on the fence, start with the one label that backs its hype with a First Pair Comfort Guarantee: test-drive a pouch-equipped pair from SLY Collective and feel the difference for yourself.