We’ve redefined underwear to form-fitting comfort that is adaptable and unique, all the best qualities you need everyday, all-day, whether you’re working out, watching telly or gaming.


The SLY Story

SLY Collective is a quirky lifestyle brand born amidst a forward thinking youth culture on Australia’s eastern shores.

In 2005, 22-year-old Dustin Slypen, was out having a beer with mates when he came up with an idea.

Underwear with a built-in pocket for a guy’s ultimate night out.

Rooted in Dustin’s progressive take on underwear, Dustin and his Grandad worked on the beginnings of the SLY Collective streetwear label.

Enter Dan Murray, a 17 year-old with a flamboyant entrepreneurial flair.

Selling from the back of his van, Dan headed straight for beaches and music festivals, where he rubbed shoulders with his target market.

Dan’s appearance on The Morning Show and his exposure in Cleo’s Bachelor of the Year gained SLY Collective massive media attention.

With committed investors, SLY Collective rocketed into a dynamic label in the premium streetwear market.

Our goal is to present premium streetstyle products (without the hefty price tag!) which means we constantly bring young designers on board and partner with talented artists to bring the best street styles into our prints.

Our designs embody Australia’s best beach vibes, tattoo world and graffiti styles, and capture the essence of a powerful youth culture – providing a bold fusion of street cred in underwear; albeit a little quirky, a little edgy, but a lot of fun!

SLY Collective has engineered the perfect definition of comfort that transcends everyday underwear.

Our gear blurs the line between underwear, loungewear and activewear. 


We offer exceptional underwear of the highest standard. 

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