HOW IT ALL STARTED
SLY Collective Underwear
SLY Collective Underwear is a quirky lifestyle brand born amidst a forward thinking youth culture on Australia’s eastern shores. In 2005, 22-year-old Dustin Slypen, was out having a beer with mates when he came up with an idea. Underwear with a built-in pocket for a guy’s ultimate night out. Rooted in Dustin’s progressive take on underwear, Dustin and his Grandad worked on the beginnings of the SLY Collective streetwear label.
Enter Dan Murray, a 17 year-old with a flamboyant entrepreneurial flair. Selling from the back of his van, Dan headed straight for beaches and music festivals, where he rubbed shoulders with his target market. Dan’s appearance on The Morning Show and his exposure in Cleo’s Bachelor of the Year gained SLY Collective massive media attention. With committed investors, SLY Collective has grown into a dynamic label in the premium streetwear market.
The culture of SLY Collective remains authentic. Achieved by staying independent and developing an exclusive online experience. Our goal is to present premium streetstyle products (without the hefty price tag!) which means we constantly bring young designers on board and partner with talented artists to bring the best street styles into our prints.
Our designs embody Australia’s best beach vibes, tattoo world and graffiti styles, and capture the essence of a powerful youth culture – providing a bold fusion of street cred in underwear; albeit a little quirky, a little edgy, but a lot of fun!
SLY Collective Underwear has engineered the perfect definition of comfort that transcends everyday underwear as a sentiment of luxury in higher end streetwear.
SLY Collective is changing the way you lounge.
Our gear blurs the line between underwear, lounge wear and active wear. We’ve redefined underwear to form-fitting stretch shorts that are adaptable and unique, all the best qualities you need everyday, all-day, whether you’re working out, watching telly or gaming.
We offer exceptional underwear of the highest standard. We test drive all our products ourselves. We hope you enjoy wearing our products as much as we do.
Whether you’re at work, on the couch, or at the gym, there’s nothing more frustrating than poorly fitting underwear, or for that matter, poor quality underwear. Check out these 5 pointers that will help you make the best choice.
Most underwear brands are now using heat transfer labels instead of tags. For good reason. There is nothing more irritating than labels scratching your skin. Heat transfer labels are a great solution but tend to fade or peel off in the wash.
For some guys, seams feel thick and create a ridge that is uncomfortable. ‘Flat seam technology’ is a solution where pieces of fabric are brought together, and stitched flat without overlay. The seam is strong and flat. Not attractive but purpose driven. Quality underwear addresses this technical aspect.
Choose underwear with a contoured pouch. The development of the contour pouch is a milestone for men’s underwear. Contour pouches are ergonomically designed to nestle the boys in supreme comfort. Form-fitting and supportive, pouches prevent the berries dangling from the branch.
It’s not unrealistic to expect your underwear to not ride up. Quality underwear is designed to address bunching. There are several ways which this can be solved. Leg elastic, longer hem line, lycra panels. Find a solution that works for you.
The sign of quality underwear is evident in the waistband. Once stretched, poor quality waistbands lose their shape and elasticity. They do not hold well and roll down when worn. You deserve quality underwear.