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When it all began

SLY Collective is a quirky lifestyle brand born amidst a forward thinking youth culture on Australia’s eastern shores in 2005.

22-year-old Dustin Slypen, was out having a beer with mates when he came up with an idea. Underwear with a built-in pocket for a guy’s ultimate night out.

Rooted in Dustin’s progressive take on underwear, Dustin and his Grandad worked on the beginnings of the SLY Collective streetwear label.