Our designs embody the Gold Coast lifestyle: a little quirky, a little edgy and yet a lot of fun. Our inspiration comes from what surrounds us: Australia's most beautiful beaches, the surf, the skate and a powerful youth culture.

We constantly bring young designers on board and partner with local artists to bring the best of the street culture and the tattoo world into our prints. The quality and innovation of our products are our top priorities as we only offer you what we love to wear ourselves.

We’re stoked that only 2 years after the launch, we’re sold in more than 300 stores across Australia and we’re expanding through Europe and America.

We’re taking the world by storm (and on the SLY).

With a quirky in-built pocket and street-inspired designs, SLY offers underwear that is so clever you could wear it out. Featuring leg elastic, engineered bands to prevent riding, no scratchy labels, top quality bands and room and support at the front, SLY is the most comfortable pair of underwear you will ever wear.